Managed marketing and communications of digital communications solutions within budget and ahead of deadlines. Established marketing automation, ran social media content, and drove co-marketing initiatives with leading solution manufacturers.
In addition to creating, editing, and maintaining a comprehensive library of sales documents, team leader creating proposals, including complex RFP requests.
Collaborated with Strategic Account Representatives to communicate to existing clients in order to retain customers and drive revenue, resulting in largest MAC revenue in company history (2018):
Managed logistics and marketing for trade show sponsorship opportunities across the U.S., including:
Highlight: created 'deliberately different' places to visit in several host cities; earned 2016 AMA Crystal Award finalist for multi-event marketing content.
See sample postcards for host cities (postcard graphic design by Heather Bause Rubenstein. BauseHause)
Highlight: introduced new trade show giveaway named "Pendexter" to generate interest at events. For Genesys CX2017--attended by 2,500 customers and partners--Pendexter pen inserted in each attendee's bag w/invite to participate in a 'photo bomb' contest during the event.
Won highest number of social posts on the CX2017 show's social media platform.
Administrator of Microsoft Dynamics CRM: managing 9,000+ leads, 700+ customer account contacts, created 30+ custom processes, 200+ custom views, 50+ custom reports, and hundreds of automated email and phone campaigns.
Expert Level: MS CRM Dynamics + MailChimp + Power Objects Power MailChimp integration
Sample CRM customization notes (2018) that seem like chaos (just my brain working) yet conquered must-have CRM enhancements for sales team.
Highlight: built efficient, simplified processes to help support sales team and management monitor pipelines, forecasts, and budgets. Established best-practices to ensure sales and marketing activities were easy to record and track.
Led Website design efforts, including three major brand refresh initiatives. Established WordPress sites to simplify editing and increase SEO success. Implemented Webchat feature and collaborated with technical teams to enhance Customer Support portal.
Managed social media accounts (until late 2017)--with expertise in content repository automated posts using HootSuite (expanded followers exponentially while managing).
Handled registrations for government and other agencies for business development opportunities, with specific expertise in:
Woman-owned certifications for multiple agencies. Drove woman-owned certification submissions: TX HUB; Texas DIR, WBENC, City of Houston WBE
Handled submissions for industry recognition, achieving multiple awards including: Inc. 5000, Houston Fast 100, Best & Brightest Places to Work (Houston), and more.